District Taco: Vida Bowls Launch (2025)

In early 2025, I launched two bowls crafted to meet demand for goal-driven meals. The Protein Vida Bowl delivers 50g of protein, while the Vegan Vida Bowl offers a fully plant-based option at 300 calories. Together, they drove a 9% lift in the bowls category and reinforced our position as a fresh, flavorful, health-conscious choice.